The Purpose Study
— Bridging Science and Holistic Healing
Link: The Purpose Study
In this episode, we delve into The Purpose Study, a groundbreaking initiative by the Canna Research Foundation in partnership with Clinika Research and The Psychedelist. Led by Joanna Zeiger, Ph.D., an epidemiologist and former Olympic triathlete, this study aims to understand the many ways people use psilocybin and the outcomes from their use. This is a groundbreaking study that will help destigmatize psychedelic use and inform the direction of future research.
See the project Here:
https://cannaresearchfoundation.org/the-purpose-study/
The Science of Grit: From Finish Lines to Frontlines In Research
What happens when a world-class endurance athlete and a clinical research powerhouse team up to revolutionize patient-centered science?
In this episode, we sit down with **Joanna Zeiger**, Olympian, Ironman champion, and epidemiologist, alongside **Hali Broncucia**, visionary CEO and co-founder of **Clinika Research**, a trailblazing organization reshaping how clinical trials are designed, conducted, and experienced.
Together, Joanna and Hali share their **vision** of a future where research isn't cold and clinical — but human, personalized, and empowering. A future where the voices of patients aren't just heard, but used as catalysts for innovation.
Their **vehicle**? Clinika Research — a mission-driven company merging rigorous science with radical empathy, integrating athlete-level perseverance with data-driven precision. Through this platform, they're working to bridge the disconnect between researchers and the real people their work impacts.
But the path hasn’t been smooth. They talk candidly about the **voids** they've faced: navigating the bureaucratic friction of the medical industry, overcoming skepticism toward patient-centricity, and challenging outdated paradigms with bold, unproven models. And personally — the resilience it takes to lead with compassion in a field dominated by cold data and even colder systems.
Their **wish**? That one day, clinical research becomes not only more effective, but deeply ethical — driven by lived experiences, diverse perspectives, and a mindset of endurance and evolution. They are helping to destigmatize the use of natural medicines like Cannabis in order to open the doors to its use.
This episode is a masterclass in what happens when grit meets grace — and when two women decide to rewrite the rules of science with heart. 💥
This Olympic Athlete Had to Break Through In Order to Bring This to You
Dr. Zeiger’s unique background in both elite athletics and scientific research brings a comprehensive perspective to the study. Alongside her, Hali, a dedicated research scientistr from Clinika Research, discusses their collaborative efforts to destigmatize and deschedule alternative treatments, making them more accessible to those in need.
Key Topics:
The objectives and methodologies of The Purpose Study
Challenges in securing funding for alternative medicine research
The intersection of personal experience and scientific inquiry in cannabis research
This episode is essential for anyone interested in the evolving landscape of holistic medicine and its integration into mainstream healthcare.
Check Out Psychedelic Providers at The Pscyhedelist
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Next Episode we will get to know Hali and Joanna a bit more on a personal level and go deeper. Join us for Part II next.
Using The 4 Keys to The Force we take high performers from hustle to heart, from pressure to flow. Mental States X500x faster than usual are available when you Find The Force. See you soon.
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